Monk Xperience
Visual Identity for an online freelancing platform
Branding · Visual Identity
Overview
Monk Xperience (MX) is a new platform aimed at connecting 3D modeling freelancers with potential clients. The goal is to establish a unique and memorable brand that resonates with both 3D modeling freelancers and potential clients.
Studio
Pencil & Monk, Chennai
Dec 2023 - March 2024
Monk Xperience is an online marketplace connecting 3D modelers with freelance projects & catering to B2B clients seeking 3D modeling services.
Competitors
Understanding
the audience
Through a comprehensive SWOT analysis of competitors and surveys with freelancers, I gathered insights that guides MX to have a refined user interface and experience for greater intuitiveness and accessibility. The platform’s language and communication will be designed to be clear and inclusive, ensuring broad comprehension. Additionally, Monk Xperience will focus on fostering a strong network and developing a system for fair and timely freelancer compensation, enhancing security and confidence for users on the platform.
75%
of the freelancers age group
are between 18-25
Money &
Flexibility
Networking
Motivation
15-20%
of the freelancers get projects
through freelancing websites
Payrate &
Communication
Important Factors
With a clear understanding of the mission, vision, and purpose, a brand statement was crafted that embodied the commitment to the freelance 3D modeling community. This statement reflects dedication of MX to providing a platform that not only connects modelers with diverse opportunities but also supports their growth and success in the digital marketplace.
Brand Statement
At Monk Xperience, we offer a dynamic online platform connecting freelance 3D modelers with diverse project opportunities. We do this by streamlining project acquisition and fostering a collaborative community because we believe in empowering freelancers to thrive in the digital marketplace.
To effectively communicate the core of Monk Xperience and highlight what sets it apart, it's important to establish a cohesive brand identity. This involves defining the brand archetype and tone, shaping how MX will communicate and connect with the audience.
Brand Archetype
Brand Tone
Creator
&
Magician
Clear
,
Engaging
,
Authentic
Encouraging
,
Enthusiastic
With the brand archetypes and tone established, I created a Brand Identity Deck for Monk Xperience. This deck features three distinct logo directions, each including a logo design, color palette, and typeface options. The purpose of this deck is to visually communicate the brand’s identity and explore how different elements can cohesively represent Monk Xperience. Click here to view the deck.
We do
3D
Modeling
Interior
Modeling
Product
Modeling
Conversion
3D
Modeling
